The clues are in the copy 12 March 2010
A pause for a smile – spotted at a training event lunch, a tray of food with the label ‘chicken wanton’.
A cause for concern – spotted at a networking event, a banner stating that an organisation specialises in training for literacy and ‘numberacy’.
What reaction is your copy getting – amusement or interest? While one innocent spelling mistake may catch someone’s eye only briefly, a copy blip in your communications may not be so easily forgotten. The clues to your credibility are there in black and white.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
