Tips, news and views from Green Light Copywriting
Revenge of the copywriter- Time to innovate?
- Why copywriting is (still) king
- The strange case of the invisible copywriter
- It ain't what you do - it's the way that you do it
- On copy for a more creative business
- Why creative matters now
- Green Light's '08 highlights
- Reaching your target
- Keeping the client in mind
- A strong voice
- How much do you give away?
- Those four little words
What's the best way to communicate in a changing world?- Words aloud
- Why less really is more
- Write later - ask questions first
- Five years - five ideas